The rate of investment in food-tech startups has slowed a bit over the last year, but a new generation of health-conscious, choosier consumers and a more polished batch of entrepreneurs are keeping the venture capital spigot open, according to investors at an industry conference Wednesday.
Gotham Greens is hard to miss, given that it’s in a large, glowing greenhouse on top of a Whole Foods store in Brooklyn. The agriculture-tech startup produces climate-controlled produce for nearby restaurants and stores in New York and now Chicago.
There are plenty of places outside of the Valley with access to funding, incubators, and expertise—Chicago, Boston, New York, and Austin, among others. But before opting for any of these locales, entrepreneurs should start with a far more relevant and fundamental question: Where’s my customer?