July 12, 2018

S2G Ventures Announces Partnership with Former Whole Foods co-CEO Walter Robb to Move Food System Toward Sustainability and Health

CHICAGO – S2G Ventures (Seed 2 Growth), a Chicago-based venture capital fund, today announced that former Whole Foods co-CEO Walter Robb will serve as Executive-in-Residence, helping […]
June 22, 2018

Life after Annie’s: Once Upon a Farm CEO sees great potential for chilled baby food and beyond

It’s easy to look at the Annie’s brand now – which achieved double-digit household penetration during former president and CEO John Foraker’s tenure – and think […]
May 25, 2018

S2G Ventures: System Investing

Want to learn more about S2G Ventures and our approach to investing? Check out our new video!
October 19, 2017

Leonardo DiCaprio is getting into the vegan meat business

The CEO of Los Angeles-based Beyond Meat this week (Oct. 17) announced that DiCaprio had added the company to the list of groups that receive his […]
September 19, 2017

S2G Ventures Secures $180 million for Fund II; Adds Rudberg as Managing Director and COO

S2G Ventures (Seed to Growth) a leading multi-stage investment firm focused on the food and agriculture industry, announced today that it closed on an additional $180 […]
September 12, 2017

Ex-Annie’s CEO John Foraker, Jennifer Garner Join Baby Food Startup

John Foraker, the CEO who transformed Annie Withey’s feisty mac & cheese startup into a line of organic products General Mills was willing to shell out […]
February 10, 2017

Kellogg invests in ‘superfood’ snack bar maker

Kellogg Co.’s venture capital fund, eighteen94 capital, led a $4.25 million Series A funding of Kuli Kuli, a maker of nutrition bars, powders and beverages featuring […]
February 8, 2017

Food maker’s VC fund leads $4.2M investment in ‘superfood’ startup

A food maker’s recently announced venture capital fund has made its first investment. Eighteen94 capital, the VC fund of Battle Creek-based Kellogg Company, said last month […]
October 6, 2016

Startups Are Finding a Powerful Partner in This Hidden Corner of the Food Economy

For decades there has been a tried and true path for natural food companies looking to grow: Start in your hometown’s natural food store. Next, try […]