Good Eggs, a San Francisco, CA-based online market that delivers groceries to customers’ homes, raised $15m in vc funding. Backers included Index Ventures, Obvious Ventures, Uprising, DNS Capital, Collaborative Fund, S2G Ventures, and some angels.
It’s rare when one of the biggest sectors of our economy experiences massive change. The change is so pervasive, it can sometimes fly under the radar since it’s constantly happening right under our noses.
With cereal sales taking a dive over the last three years, according to Nielsen, and younger consumers, in particular, gravitating toward healthy, organic snacks or fresh fruits and vegetables, CPG giants are looking for ways to innovate and enter new product categories.