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This trendy salad bar’s design secrets keep customers coming back for more

Published by Seed2Growth at March 21, 2016
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  • Nutrition
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There is a Sweetgreen — the fast casual salad chain that people stand in lines for like it’s a new iPhone — about 10 blocks north of the Tech Insider office. It always seemed like a land of mythical salads; too far for a quick lunch, but all my friends said it was delicious.

Then in December, one opened up two blocks away. There’s a line out the door all the time, which we obviously skip through use of the Sweetgreen app. And lo, it is good: vibrant lettuce, tangy dressing, surprisingly robust cheese crumbles.

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S2G Ventures (Seed 2 Growth) is a multi-stage food and agriculture venture fund investing in entrepreneurs whose products and services meet the shifting demands for healthy and sustainable food.

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S2G Ventures (Seed 2 Growth) is a multi-stage food and agriculture venture fund investing in entrepreneurs whose products and services meet the shifting demands for healthy and sustainable food.
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