• Portfolio: Venture
  • Sector: Information Services

ShopWell

Founded in 2010 (Acquired by Innit in 2017)
Elliot Grant, Former CEO

WHAT

ShopWell is a mobile app that helps people achieve personal nutrition goals. The handy and easy app helps over 2 million healthy families shop smarter at the grocery store. ShopWell is consistently ranked as one of the top Health & Fitness apps. ShopWell was created by Registered Dietitians, and is a community partner of the USDA.

WHY

To support each consumer's desire to lead a healthier life and to help retailers, food producers and marketers better understand consumer demand for healthier food products.

MISSION

Our investment in ShopWell was driven by our belief that consumers are increasingly seeking to connect with food products that can support and achieve positive health goals and desired outcomes. ShopWell provides customized intelligence for the consumer so they can make the best food purchase decisions for themselves and their individual needs.