Provide consumers, especially families, with healthy and affordable plant-based meals that are convenient to prepare and delicious to eat. Beyond Meat's core products are Beyond Chicken, Beef Crumble, the Beast Burger and the Beyond Burger – the first plant-based burger sold in the meat aisle.
Animal meat as an everyday center plate meal is expensive and not the healthiest source of protein, nor is it sustainable for the planet. Beyond Meat believes there is a better way to deliver quality protein to consumers.
Our investment in Beyond Meat was driven by the belief that consumers are demanding a more healthy and sustainable source of protein. Animal protein, especially conventionally produced meat, uses unsustainable resources for every pound of meat produced and is a contributing factor to obesity and heart disease.