• Portfolio: Venture
  • Sector: Brand

Beyond Meat

Founded in 2009
Ethan Brown, President & CEO

WHAT

Provide consumers, especially families, with healthy and affordable protein rich meals that are convenient to make and delicious to eat. BYMT’s core products are Beyond Chicken, Beef Crumble, the Beast Burger and the Beyond Burger – the first plant-based burger sold in the meat aisle.

WHY

Animal meat as an everyday center plate meal is expensive and not the healthiest source of protein nor is it sustainable for the planet. BYMT believes that there is a better way to deliver quality protein to consumers.

MISSION

Our investment in BYMT was driven by the belief that consumers are demanding a more healthy and sustainable source of protein. Animal protein, especially conventionally produced meat, uses unsustainable resources for every pound of meat produced and is a contributing factor to obesity and heart disease. Our work with BYMT is focused on expanding retail distribution, developing innovative products and supporting an agricultural protein supply chain here in the United States.