Good Eggs, a San Francisco, CA-based online market that delivers groceries to customers’ homes, raised $15m in vc funding. Backers included Index Ventures, Obvious Ventures, Uprising, DNS Capital, Collaborative Fund, S2G Ventures, and some angels.
With cereal sales taking a dive over the last three years, according to Nielsen, and younger consumers, in particular, gravitating toward healthy, organic snacks or fresh fruits and vegetables, CPG giants are looking for ways to innovate and enter new product categories.
The rate of investment in food-tech startups has slowed a bit over the last year, but a new generation of health-conscious, choosier consumers and a more polished batch of entrepreneurs are keeping the venture capital spigot open, according to investors at an industry conference Wednesday.
Seed 2 Growth Ventures (S2G), a Chicago-based VC that has quickly become the leader in sustainable food and agriculture investments, has led an investment in Vancouver-based Terramera, Inc. Both companies are aligned in their focus to support sustainable agriculture while increasing farm yields.