October 19, 2017

Leonardo DiCaprio is getting into the vegan meat business

The CEO of Los Angeles-based Beyond Meat this week (Oct. 17) announced that DiCaprio had added the company to the list of groups that receive his […]
September 19, 2017

S2G Ventures Secures $180 million for Fund II; Adds Rudberg as Managing Director and COO

S2G Ventures (Seed to Growth) a leading multi-stage investment firm focused on the food and agriculture industry, announced today that it closed on an additional $180 […]
February 10, 2017

Kellogg invests in ‘superfood’ snack bar maker

Kellogg Co.’s venture capital fund, eighteen94 capital, led a $4.25 million Series A funding of Kuli Kuli, a maker of nutrition bars, powders and beverages featuring […]
February 8, 2017

Food maker’s VC fund leads $4.2M investment in ‘superfood’ startup

A food maker’s recently announced venture capital fund has made its first investment. Eighteen94 capital, the VC fund of Battle Creek-based Kellogg Company, said last month […]
October 6, 2016

Startups Are Finding a Powerful Partner in This Hidden Corner of the Food Economy

For decades there has been a tried and true path for natural food companies looking to grow: Start in your hometown’s natural food store. Next, try […]
July 28, 2016

CircleUp25: The 25 Most Innovative Consumer Brands of 2016

It’s rare when one of the biggest sectors of our economy experiences massive change. The change is so pervasive, it can sometimes fly under the radar since it’s constantly happening right under our noses.
June 19, 2016

Why General Mills and Campbell Soup Are Investing in Up-and-Coming Food Brands

With cereal sales taking a dive over the last three years, according to Nielsen, and younger consumers, in particular, gravitating toward healthy, organic snacks or fresh fruits and vegetables, CPG giants are looking for ways to innovate and enter new product categories.
June 8, 2016

Oakland startup lands big funding round to ‘undo’ food

Back to the Roots may have come from humble beginnings, but what started with a grow-your-own mushroom kit has turned into a national brand with products in over 14,000 stores.
June 6, 2016

With Help of $10M Series A, Back to the Roots Poised to Truly ‘Undo Food

Back to the Roots, an Oakland, California startup pioneering how families reconnect with food, announced today that it has expanded its January crowdfunding campaign on CircleUp into a $10M Series A. The new investment was led by Acre Venture Partners, Campbell Soup’s venture capital fund for food startups, and also includes funding from S2G Ventures and Red Sea Ventures.