This trendy salad bar’s design secrets keep customers coming back for more

There is a Sweetgreen — the fast casual salad chain that people stand in lines for like it’s a new iPhone — about 10 blocks north of the Tech Insider office. It always seemed like a land of mythical salads; too far for a quick lunch, but all my friends said it was delicious.

Then in December, one opened up two blocks away. There’s a line out the door all the time, which we obviously skip through use of the Sweetgreen app. And lo, it is good: vibrant lettuce, tangy dressing, surprisingly robust cheese crumbles. read full article