Kellogg Co.’s venture capital fund, eighteen94 capital, led a $4.25 million Series A funding of Kuli Kuli, a maker of nutrition bars, powders and beverages featuring African “superfood” moringa. Other institutional investors in the round included InvestEco and S2G Ventures.
A food maker’s recently announced venture capital fund has made its first investment. Eighteen94 capital, the VC fund of Battle Creek-based Kellogg Company, said last month it led a $4.25-million Series A funding of Kuli Kuli, an Oakland, California-based maker of moringa-based products. read full article
For decades there has been a tried and true path for natural food companies looking to grow: Start in your hometown’s natural food store. Next, try to get your products into your region’s Whole Foods and then build out with the natural food chain region by region. After that, see if you can get your goods placed on the shelves of conventional grocers like Kroger and Safeway, followed by mass retailers such as CVS and Target, and then finally club stores like Costco. read full article
With cereal sales taking a dive over the last three years, according to Nielsen, and younger consumers, in particular, gravitating toward healthy, organic snacks or fresh fruits and vegetables, CPG giants are looking for ways to innovate and enter new product categories. read full article