Kellogg Co.’s venture capital fund, eighteen94 capital, led a $4.25 million Series A funding of Kuli Kuli, a maker of nutrition bars, powders and beverages featuring African “superfood” moringa. Other institutional investors in the round included InvestEco and S2G Ventures.
A food maker’s recently announced venture capital fund has made its first investment. Eighteen94 capital, the VC fund of Battle Creek-based Kellogg Company, said last month it led a $4.25-million Series A funding of Kuli Kuli, an Oakland, California-based maker of moringa-based products. read full article
Tyson Foods appears to be the first big meat company to invest in a business that, among other things, aims to reduce consumption of chicken, beef and pork by replacing it with plant proteins.
Tyson, the country’s largest meat processor, announced last week that it was investing an undisclosed amount for a 5 percent stake in Beyond Meat, a company based in El Segundo, Calif., that makes “meats” from protein sources like soy and peas.
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Tyson Foods Inc., the largest U.S. meat company by sales, on Monday said it took a 5% stake in Beyond Meat, a purveyor of plant-based burger patties that seek to replicate the taste and sizzle of ground beef. read full article
For decades there has been a tried and true path for natural food companies looking to grow: Start in your hometown’s natural food store. Next, try to get your products into your region’s Whole Foods and then build out with the natural food chain region by region. After that, see if you can get your goods placed on the shelves of conventional grocers like Kroger and Safeway, followed by mass retailers such as CVS and Target, and then finally club stores like Costco. read full article