Founded in 2012
James Rogers, PhD, Founder, CEO and Science Director
Apeel uses natural plant-based technologies to protect crops and harvested produce, helping to eliminate food spoilage by extending the edible life span of produce and reducing reliance on chemicals. Apeel’s technology innovations are based on extracting organic molecules from agricultural byproducts. The molecules are then used to create water-based formulations that coat the surface of fresh produce, forming an ultrathin natural barrier to protect produce and delicate crops from external stressors.
The goal of the Apeel science team was to use natural plant-based technologies to protect crops and harvested produce, helping to eliminate food spoilage and reduce reliance on chemicals. Apeel’s technology has the potential to materially reduce the waste of food, water and energy, helping to preserve natural ecosystems while creating economic opportunities for food and crop producers.
Our investment in Apeel was driven by the founder’s unique technology platform enabling natural food protection and shelf life extension. Apeel has the potential to positively benefit the food system through reduction in food spoilage and waste, reduction in energy and water use, increased profits for the producer, and ultimately increased access to affordable and nutritious food for consumers.